| Sharpe’s
of Aberdeen Innovation Since 1920
The underlying principles of innovation, product quality and service
are the cornerstone of Sharpe’s of Aberdeen, who can trace
a history dating back to 1920 when J.S. Sharpe set up his tackle
manufacturing business in John Street Aberdeen.
The company quickly established a reputation for quality and
innovation in the design and manufacture of split cane rods for
salmon and trout fishing, with the subsequent development of
a comprehensive range of tackle, consumables and accessories.
In 1933 at the Milan exhibition Sharpe’s were awarded the
Diploma and Gold medal for their impregnated split cane rods which
had been developed in Aberdeen. Another development in the early
days of Sharpe’s was the construction of the 7 section split
cane rod which was thinner and lighter than the conventional 6
section rod.
During the Second World War Sharpe’s craftsmen made precision
components for Spitfires but afterwards our highly skilled craftsmen
were glad to returned to the production of high quality fishing
tackle. Indeed, the post war period saw Sharpes products
being promoted by the British Council of Industrial Design and
exhibited round the world.
The 1950’s and 60’s saw continued growth and prosperity
for the company. However the continued success with traditional
materials meant that it was slower to adopt the new composite materials
which were starting to be utilised in the manufacture of fishing
rods. As a consequence, whilst Sharpes was always highly
regarded manufacturer for quality of materials and workmanship,
it lost its world leading position. This was a bitter blow
but it had the effect of galvanising the company into both utilising
the new materials like carbon etc and looking for the next significant
advance in materials so as to ride the new wave rather than be
left behind.
As a direct result of this forward thinking, Sharpe’s has
developed its Reactor range which utilises Curran®, a high
performance composite which is both lighter and tougher than carbon. We
will continue to deliver several ranges of our all carbon rods,
the Gordon 2, the Plus 3 and the Belmont, and continue to produce
our award winning nets.
The management team now comprises Don Mackenzie (who joined in
1987), and two highly qualified materials scientists; Dr. David
Hepworth and Dr. Eric Whale. Both Eric and David are
passionate fly fishermen and studied for Ph.D’s at Reading
University. They held a number of positions in both academia
and industry before giving in to their passion for the sport and
joining Sharpes to head up the Reactor development. Other
vital members of the team include Murray Begg – Operations
manager, Esther Peiró – Chief Engineer and Peter Smith-
Dispatch Controller.
Our own passion for fishing means that we understand your needs
and are dedicated to ensuring you will receive the best performance
that modern technology can bring together with the highest quality
of service.
Sharpe’s of Aberdeen, leading edge precision that’s
affordable….
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